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by Aaron M Spelling | 2 - Build |
A strong programming schedule does more than decide what airs at 8 p.m. It shapes habits. It guides discovery. It moves viewers from one show to the next. It helps advertisers reach people at the ...
Creator vs Media Company – Which Path Should You Take?
I remember when putting videos online was just a fun hobby for me and my friends. None of us imagined we’d someday be comparing ourselves to
Simple Features That Instantly Improve User Experience: A Beginner-Friendly Guide to Building a TV Channel
If I were starting a TV channel from scratch today, I would not begin with code. I would begin with one simple question: what
From Vague to Powerful – Real-World Prompt Transformation Examples That Produce Better AI Results
Artificial intelligence has changed how people write, research, analyze information, code software, create content, and solve problems. Yet one truth keeps surfacing across nearly
Video Content Acquisition – How TV, Streaming, CTV, and FAST Channels Build Their Programming Libraries
A television channel can have a great brand, polished graphics, a strong distribution strategy, and a clear audience in mind. But without something
How to Build Revenue Without Depending on One Platform
Building an audience on a major platform can change a creator’s business almost overnight. A YouTube channel starts gaining traction. A TikTok account
How TV Channels Actually Get Discovered: From Channel Guides to Algorithms
Discovery Is the Real Distribution Problem A TV channel does not become successful simply because it exists. It becomes successful when viewers can
- 5 - Marketing & Promotion
How to Create a Creator Resource Hub That Creators Will Actually Use
Creators have access to more information than ever before. That sounds like a good thing. Sometimes it is. But anyone who has tried
What Top Earners Do Differently with Their Roku Channels
Hello! I’m writing this as a fellow Roku channel owner who’s been around the block a few times. When I first dipped my
How to Organize Your Video Library for a TV Channel – A Practical Guide to Media Asset Management
A television channel can own thousands of hours of valuable programming and still struggle to find the right video when it matters. The
