I’ve spent a big part of my career learning how to create TV channels (both [...]
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The Minimum Tech Stack You Need to Launch a TV Channel
If I had to give you the short version first, I’d say this: you do not need [...]
Enterprise Alignment Check: What I’d Reuse First Before Building a TV Channel
If I’m being honest, a lot of beginners make TV-channel building harder than it [...]
Rights Management for Creators and Media Businesses – How to Protect, License, Distribute, and Monetize Content
Creating a video is one thing. Having the legal right to distribute [...]
Video Content Syndication – How to Expand Your Reach Across Streaming, CTV, FAST, Social Media, and Beyond
Creating a good video is only half the job. The other half [...]
The Hidden Majority of Creative Commons Content Nobody Is Using
I believe the best content strategies for TV and streaming channels are [...]
Creative Commons Licensing Explained: How Creators Can Legally Use, Adapt, and Monetize CC Content
Creative Commons has made an enormous amount of media available for people [...]
The Anatomy of a High – Performing TV Channel Layout
If I were helping a complete beginner build a TV channel from [...]
How to Build a Channel That Looks Premium from Day One
When I hear someone say, “I want my channel to look premium [...]
Video Content Acquisition – How TV, Streaming, CTV, and FAST Channels Build Their Programming Libraries
A television channel can have a great brand, polished graphics, a strong [...]
Building Multiple Channels Around One Brand – How to Grow Without Fragmenting Your Audience
A successful brand no longer has to live in one place. A media company [...]
How to Use Seasons and Specials in a TV Channel Schedule
A television schedule is more than a list of programs arranged by [...]
Content Partnerships – How Creators, Brands, Publishers, and Media Companies Can Grow Together
A creator has an audience but wants broader distribution. A publisher has [...]
No Royalties, No Worries – Sourcing and Using Public Domain Media
n this article, I’m diving into the world of public domain media [...]
How to Build a TV Channel Brand From Scratch: A Guide for Broadcast, Streaming, FAST, and Hybrid Channels
A TV Channel Is No Longer Just a Signal. It Is a [...]
How to Structure Your Channel for Maximum Watch Time
If I had to sum this whole guide up in one sentence, I’d say [...]
How to Source & Manage Content for Your TV Channel: A Small Channel Owner’s Guide to Licensing and Programming
If you’re a new or small TV channel owner, you’ve probably realized one big thing: content is king. It doesn’t [...]
Why Most TV Channels Look Amateur (And How to Fix Yours)
Here’s the hard truth: most beginner TV channels do not look amateur because the creator [...]
Public Domain Content – How Creators Can Find, Use, Adapt, and Monetize It Safely
Every year, an enormous collection of books, films, photographs, music, artwork, recordings, [...]
Licensing Content for Additional Revenue: How Creators Can Turn Their Content Library Into a Long-Term Income Asset
Creating a video, documentary, series, podcast, photograph, or other piece of media [...]
How to Organize Your Video Library for a TV Channel – A Practical Guide to Media Asset Management
A television channel can own thousands of hours of valuable programming and [...]
How to Create Binge-Worthy Programming Blocks That Keep Audiences Watching
There is a moment every programmer, producer, streaming executive, and video creator [...]
Volume Over Perfection: A Complete Guide to Sourcing and Managing Content for CTV Channels
I’ve spent years building TV channels in the evolving landscape of Connected TV [...]
The Beginner’s Guide to Channel Playlists and Programming Blocks
A viewer opens a video channel and finds ten episodes neatly grouped [...]
The Lean Channel Strategy – Launch Fast, Improve Later
If I were starting a TV channel from scratch today, I would [...]
How to Name a TV Channel So People Remember It
A television channel name has a difficult job. It has to look [...]
Understanding Creative Commons Content- “Unlimited” Content for Your TV Channel
How Creative Commons (CC) Licensing Works and Why YouTube’s “Reuse Allowed” Videos [...]
How to Create a TV Channel That Attracts Sponsors (Without Begging for Their Money)
I vividly remember the moment I realized just how much the TV [...]
UX for TV Apps – What Most Developers Get Wrong
When I say “TV channel” today, I’m not talking about a cable slot or a satellite feed. I’m talking about a branded [...]
How I Built an “Endless Content” TV Channel: A Guide to Sourcing, Licensing & Managing 24/7 Content
I still remember the moment I decided to create an “endless content” [...]
How to Create a Programming Schedule That Keeps Viewers Watching
A strong programming schedule does more than decide what airs at 8 [...]
Content Is King: How I Source and Manage Original, Curated & Licensed Content for TV Channels
I’ve learned the hard way that running a TV channel - whether it’s a traditional broadcast network, [...]
Finding Hidden Content Gold for FAST/AVOD Channels
When I launched my first channel on a free ad-supported streaming TV [...]
Simple Features That Instantly Improve User Experience: A Beginner-Friendly Guide to Building a TV Channel
If I were starting a TV channel from scratch today, I would [...]
What Top Earners Do Differently with Their Roku Channels
Hello! I’m writing this as a fellow Roku channel owner who’s been [...]
How to Relaunch an Existing Channel With a Better Strategy
A dormant channel is not necessarily a dead channel. That distinction matters [...]
How to Build a Local TV Channel for Your City or Community: A Practical Guide to Broadcast, Streaming, FAST and Community Television
A local television channel no longer has to begin with a broadcast tower, a [...]
How to Source and Manage Content for Your TV Channel (And the Truth About Using Creative Commons Content)
If you’re embarking on the exciting journey of running a TV channel (be it [...]
From Social to Streaming – The Content Creator’s Guide to Building and Monetizing Your Own Connected TV Channel
When I first heard the term “Connected TV” (CTV), it sounded like something [...]
How to Plan a Roku Channel Before You Upload the First Video
Uploading a video is one of the easiest parts of launching a [...]
Why You Need a Roku Device Linked to Your Developer Account (It’s Not Optional)
When I first set out to publish a Roku channel, I was [...]
Mistakes That Kill New TV Channels Before They Grow
A beginner-friendly, step-by-step guide from idea to a working channel If I’m being honest, [...]
From Archives to Assets – How I Repurpose Old TV Content into New Gold
I’ve been working in TV content for over 10 years now, and if there’s one [...]