Getting someone to watch a video, read an article, open a newsletter, or listen to a podcast once is relatively easy compared with getting them to come back. That second visit changes everything. A person who discovers your ...

There was a time when writing for search engines often meant doing things no good editor would recommend. Repeat the keyword. Put it in the title. Put it in the first paragraph. Put it in a heading. Use ...

Publishing great content is only half the job. The other half is getting people to come back. A reader may discover one of your articles through Google. Someone else may find a video through YouTube recommendations. A podcast ...

Publishing more content is easy. Building a website where that content remains useful five years from now is much harder. Most websites begin with a simple publishing model. You write an article, publish it, share it, and move ...

People rarely build lasting relationships with logos. They build relationships with people, ideas, experiences, communities, and the feeling that someone on the other side is actually paying attention. That distinction matters more than ever. Brands now communicate through ...

Going viral sounds like the dream. One video takes off. An article suddenly gets shared everywhere. A social post reaches hundreds of thousands of people. Subscribers pour in. Traffic jumps. Notifications keep appearing. For a few days, it ...

Selling usually gets the attention. People talk about offers, pricing, funnels, landing pages, calls to action, conversion rates, email sequences, and closing techniques. Creators wonder when they should monetize. Businesses look for ways to turn visitors into customers. ...

Asking your audience a question sounds simple. You post something like, “What do you want to see next?” or “Did you enjoy this video?” Then you wait for the comments, votes, replies, or reactions to come in. Sometimes ...

Getting people to watch a video, read an article, listen to a podcast, or follow a social account is one challenge. Getting those people to come back is another. Getting them to talk to you, talk to each ...

Getting someone to click is only the beginning. A reader can open an article and leave after two paragraphs. A viewer can start a video and disappear before the main point arrives. Someone can tune into a television ...

Creators have access to more information than ever before.  That sounds like a good thing. Sometimes it is.  But anyone who has tried to figure out a platform policy, compare monetization options, understand copyright rules, choose production tools, ...

A creator can spend years building an audience on YouTube, Instagram, TikTok, Facebook, a podcast platform, or another social network. Thousands of people may follow their work. Millions may watch their videos.  But there is an uncomfortable reality ...

When I first launched a channel, I figured the name was just a label slapped on at the last minute. Boy, was I wrong. Over time I’ve learned that your channel’s name isn’t just cosmetic - it’s a critical growth lever that impacts everything ...

When I first tried to grow a TV channel (or more precisely, a streaming app for a channel), I thought the secret sauce would be the usual mix of ads and PR. You know, buy some billboard space, ...

If you're a content creator or channel owner wondering whether you really need a website, you're in the right place. I’ve been in your shoes, excitedly building a YouTube channel (and maybe other socials) and thinking a website was optional. Turns out, having your own website is one ...

Let’s face it - today’s streaming audience doesn’t live in one channel. They might be on their phone, laptop, and connected TV interchangeably throughout the day. As I’ve learned from scaling streaming apps, a viewer’s journey rarely starts and ends on the TV screen alone. To drive true audience growth, you need ...

Why Email Lists Still Matter  I’ll be the first to admit that early on, I was infatuated with building my audience on social media and other platforms. I chased algorithms, posted content like crazy, and racked up followers on ...

I’ve watched the media landscape transform drastically in recent years. Traditional TV channels and streaming networks alike are grappling with how to use social media not just for vanity metrics, but for real audience growth. We’re talking about tangible results: more app ...

So you want to build a TV brand that people remember? I love this challenge. In today’s world, TV doesn’t just mean old - school broadcast - it’s an ecosystem spanning traditional linear channels, streaming apps, and free ad - supported TV (FAST) channels. No matter the platform, the ...

I’m not embarrassed to admit that I’ve found some of my favorite TV shows thanks to TikTok and Instagram Reels. One day I’m doom-scrolling through funny clips on my phone, the next I’m installing a new TV app on my living room TV to binge an entire ...

I’ve been building video audiences long enough to see one strategy repeatedly prove itself lately: using YouTube as a springboard to launch and grow a TV streaming channel. In other words, creating a YouTube → TV Channel growth funnel. Why ...

First-hand, I've learned that building a TV channel's audience organically is a bit like tending a garden: it takes a deliberate system, the right tools, and plenty of patience. Unlike just "buying" viewers through paid advertising, organic growth is about ...

I’ve seen it over and over - a TV channel (whether a traditional network or a new streaming channel) launches with fanfare, marketing blitzes, and lofty viewership goals. They light up billboards, run flashy promos, maybe even drop a Superbowl ad. Awareness shoots through the roof. And then...nothing. People don’t install ...

I still remember the early days of launching a new content channel. I had no budget for ads, a negligible audience, and a nagging fear that I’d be talking into a void. If you’ve ever felt the same - staring at single - digit view counts or subscriber ...

When I first got into the TV business, I remember asking myself: “If I just create great shows, won’t viewers naturally find my channel? Why spend time promoting the channel itself?” Well, it turns out I was a ...

When I first launched my TV channel, I figured if we just aired great shows, viewers would naturally stick around. Easy, right? Well, not quite. In today’s world of endless channels and streaming apps, people hop around like ...

Hey there! So you want to build a TV channel that really takes off? Awesome. Let’s chat about the key ingredients I’ve seen make a huge difference.  Here are the top features and strategies that successful, trending channels ...

I remember launching my first streaming TV channel and eagerly waiting for those download numbers to tick up. Spoiler: they didn’t skyrocket overnight. Getting your first 1,000 installations (or subscribers) is one of the toughest - and most ...