Launching a connected TV channel can look deceptively simple from the outside. [...]
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This is where you understand the opportunity behind Connected TV - what it is, why it matters, and how creators are moving from content platforms to owning real distribution.
If you're new, start here and get a clear picture before you build anything.
Latest Posts ...
Connected TV’s Showdown: Big Media vs. Indie Creators – Who Wins?
The age of connected television (CTV) has arrived, and I’m here to break down what's really happening. Right [...]
From Zero to First Channel – The Simplest Path
When I first heard about Connected TV (CTV) and FAST channels, I’ll admit - I felt a bit lost. [...]
What You Need Before You Start a TV Channel (Connected TV Edition)
So you want to launch your own Connected TV (CTV) channel on platforms like Roku, [...]
The Niche Channel Revolution: Why Small Streaming Networks Are Taking Over CTV
If you told me a few years ago that I’d spend my evenings flipping [...]
Common Beginner Mistakes (And How to Avoid Them)
If you’re reading this, you’re likely curious about Connected TV (CTV) advertising and perhaps a bit overwhelmed by all the buzz. I don’t blame [...]
YouTube Channel vs. TV Channel – What’s the Difference – and Why the Line Is Blurring
A YouTube channel and a television channel can now appear on the [...]
The Future of FAST Channels: What’s Coming Next in CTV
If you had asked me a few years ago what a “FAST [...]
What Makes a TV Channel Feel Professional? The Standards Behind Polished Television
A television channel can have expensive cameras, a glossy logo, a dramatic studio and [...]
The Beginner’s Guide to Sponsorships – From a TV Channel Owner’s Perspective Introduction
If you’re new to the sponsorship game or looking to level up [...]
What Is FAST TV and Why Creators Should Pay Attention
For years, the streaming world seemed to move in one direction: more [...]
What Big Streaming Platforms Don’t Want You to Know: The Inside Story of Connected TV
I remember a decade ago when the idea of internet - connected TVs was [...]
The FAST Revolution on Roku: Past, Present, Future (And Why You Should Dive In)
The FAST Revolution on Roku: Past, Present, Future I’ve spent years watching [...]
Trends That Will Shape CTV in the Next 5 Years
I’ve spent a good stretch of time in the media industry, and I’ve never seen [...]
Why Small Niches Can Be Easier to Monetize: The Business Case for a Focused Audience
There is a persistent idea in the creator economy that bigger is always better. [...]
Roku vs Fire TV vs Samsung TV vs Google TV for Creators – Which Smart TV Platform Should You Build On
For years, creators thought of “video distribution” as YouTube, social media, a [...]
What Is a TV Channel in 2026? (Complete Beginner Guide)
I grew up thinking of a TV “channel” as that numbered station I’d flip [...]
The Difference Between Attention and Revenue: Why Views, Followers, and Virality Don’t Automatically Build a Business
A million views looks impressive. A hundred thousand followers looks impressive. A [...]
From YouTube to the Big Screen: The Connected TV Shift in Viewing and Advertising
I’m sure I’m not the only one who’s noticed that over the last few years, my living [...]
Connected TV (CTV) 101: The Basic Terminology Every Creator Needs
When I first heard about “Connected TV”, I imagined a world dominated by big [...]
The Biggest Mistakes New Channel Owners Make – and How to Avoid Them
Starting a content channel looks easier than ever. You can open a [...]
Why Connected TV Is Still Early (And Why That Matters)
Lately, I keep hearing about how “Connected TV is taking over”. The audience for [...]
The Real Opportunity Behind Smart TVs: How Smart TV Platforms Are Transforming Connected TV
If you told me a decade ago that television makers would become power [...]
Connected TV 101: Understanding FAST, AVOD, and SVOD – A Simple Guide
I remember when watching TV meant flipping through a few channels and [...]
Understanding Creator Monetization Models: How Creators Build Sustainable Revenue
Making money as a creator used to sound fairly simple. Build an audience, [...]
How the Roku Ecosystem Actually Works
Hello! I’ve noticed many folks (myself included, back when I first got a Roku) wondered “What [...]