Launching a connected TV channel can look deceptively simple from the outside. You have a library of shows. You create a schedule. You encode the video. You send a feed to a streaming platform. Ads run between programs. ...
A YouTube channel and a television channel can now appear on the exact same screen. Turn on a smart TV and you might watch a local broadcast station, switch to a cable news network, open a free streaming ...
A television channel can have expensive cameras, a glossy logo, a dramatic studio and beautifully animated graphics - and still feel amateur. Viewers notice something is wrong long before they can explain what it is. The presenter sounds quieter than the commercial ...
Starting a content channel looks easier than ever. You can open a YouTube channel in minutes, upload from a phone, edit with affordable tools, and reach a global audience without asking a TV network, publisher, or gatekeeper for ...
For years, creators thought of “video distribution” as YouTube, social media, a website, maybe a podcast feed, and eventually a mobile app. That is changing fast. The living room screen is becoming one of the most important places for creators, ...
For years, the streaming world seemed to move in one direction: more apps, more subscriptions, more exclusive shows, and more monthly bills. Viewers cut the cable cord to save money, only to find themselves juggling Netflix, Disney+, Prime ...
If you’re reading this, you’re likely curious about Connected TV (CTV) advertising and perhaps a bit overwhelmed by all the buzz. I don’t blame you - CTV advertising can feel like a whole new world when you’re just starting out. I remember when I first heard terms like “CTV,” “OTT,” “linear TV,” and “addressable audiences”. My head was ...
When I first heard about Connected TV (CTV) and FAST channels, I’ll admit - I felt a bit lost. There were acronyms flying around, discussions of “streaming vs linear TV,” and talk of launching channels on platforms I'd barely heard of. If you’re new to this world, it can seem intimidating. But ...
So you want to launch your own Connected TV (CTV) channel on platforms like Roku, Amazon Fire TV, Apple TV, or Android/Google TV? Awesome! A few years ago, the thought of starting a TV channel might’ve felt as feasible as launching a rocket to the ...
When I first heard about “Connected TV”, I imagined a world dominated by big media companies and high-end production studios. As a creator who was comfortable on social platforms and uploading videos to my YouTube channel, the idea of getting ...
I remember when watching TV meant flipping through a few channels and sitting through whatever was on. These days, everything has changed - now my TV is “smart,” connected to the internet, and I keep hearing new acronyms like FAST, ...
Hello! I’ve noticed many folks (myself included, back when I first got a Roku) wondered “What exactly is Roku, and how does it all work?” Let me break it down for you in plain language. I’ll walk you through the core parts of Roku’s connected TV ...
I grew up thinking of a TV “channel” as that numbered station I’d flip to on the family television - you know, like Channel 5 for cartoons or Channel 12 for news. But here we are in 2026, and wow, have things changed! These ...
If you’re new to the sponsorship game or looking to level up your approach, this guide is for you. I’ll walk you through how I secure sponsors, what works (and what doesn’t), and how the sponsorship landscape is ...
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