A creator can have 100,000 followers and still have no reliable way to reach 100,000 people. That sounds contradictory, but it gets to the heart of one of the biggest problems in the modern creator economy. You can ...

Publishing more content does not automatically make a creator website more useful. In fact, the opposite can happen. You start with five articles, a homepage, and maybe an About page. Everything is easy to find. Then you publish ...

Creators spend a lot of time thinking about content. What should I publish next? Which platform should I use? Should I make another video, write another article, record another podcast, or post another Short? Those are important questions. ...

Getting people to visit your website is only half the job. A visitor can discover one of your articles through Google, watch a video you embedded on a page, arrive from Facebook or YouTube, spend five minutes reading, ...

Publishing more content does not automatically make a creator website more useful. In fact, the opposite can happen. A creator starts with a handful of articles. Then comes a tutorial. A comparison. A video. A frequently asked questions ...

A creator website can grow surprisingly fast. You start with a homepage and an About page. Then you add articles. A newsletter comes next. Maybe you launch a course, start selling digital products, offer consulting, create a membership, ...

You can launch a website in an afternoon. You can open a social media account in minutes. You can publish your first video before you have a logo, a business plan, or even a clear idea of what ...

Publishing great content is only half the job.  The other half is helping people find it.  That is the basic idea behind search engine optimization, or SEO. For content creators, SEO is the practice of making articles, videos, ...

A creator can build an audience of thousands, publish hundreds of videos, attract sponsors, sell products, and become well known without ever owning a website.  That does not mean they should.  YouTube can introduce you to millions of ...

A channel about almost anything can attract a crowd once.  A surprising video can go viral. A breaking story can pull in millions of viewers. A clever short can suddenly appear in recommendation feeds around the world. But attracting attention and building an audience ...

A viewer clicks a video, watches for 20 seconds, and leaves.  Another watches the entire program but never returns to the channel.  A third becomes a regular viewer, then quietly disappears months later without ever pressing the unsubscribe ...

Discovery Is the Real Distribution Problem  A TV channel does not become successful simply because it exists. It becomes successful when viewers can find it, understand what it offers, and come back often enough to form a habit.  ...

TV distribution used to be much easier to explain. A channel went over the air, or it got picked up by cable or satellite, and that was basically the map. Today, that map still exists - but now it sits inside a ...

If there’s one lesson I keep coming back to in streaming, it’s this: a TV channel is not really a single app. It’s a content system, a delivery system, a business model, and a distribution strategy all working together. That sounds obvious once you’ve lived through it, but a ...

If there’s one thing I’ve learned from watching this business change in real time, it’s this: a TV channel is no longer just a channel. It’s not just a slot in a cable lineup. It’s not just an app in a store. It’s not just a YouTube page. Today, a channel ...

I see a lot of people talk about “getting a channel on more platforms” like it’s one simple step. It isn’t. In real life, TV distribution is a stack of business decisions layered on top of technical decisions layered on top ...

I’ve found that a lot of people still think of distribution the old way: one channel, one platform, one audience path. That mental model is outdated. In the U.S., streaming reached 44.8% of total TV usage in May 2025, edging past ...

If I had to sum up the TV business in one sentence right now, I’d say this: TV is no longer one place - it’s a distribution layer spread across broadcast, cable, streaming apps, FAST platforms, smart TV operating systems, and ...

I remember a colleague of mine who poured an immense amount of effort into launching an online TV channel by putting all the content on one big social video platform. For a while, it seemed genius - the channel grew fast. But ...

I remember a colleague who poured his heart and soul into launching an online TV channel. He put all of his content on one popular video platform, convinced that this was the fastest path to success. And it was - at first. ...

 If you’ve ever dreamed of launching your own TV channel, you might have imagined hitting “Publish” and watching viewers flood in. I certainly did. But reality quickly taught me that it’s not quite so simple. These days, getting a TV channel on the air ...

’ll admit, when I first started exploring smart TV and streaming platforms, I felt like I was juggling remote controls in a funhouse. There are so many ways to get your content onto televisions these days, from building dedicated ...

If you’re dreaming of launching a TV channel, you might be wondering how people will actually find it. I was there too - assuming that once I hit “publish,” viewers would magically appear. Spoiler: it doesn’t work like that. In reality, the way TV channels get ...