A million views looks impressive.  A hundred thousand followers looks impressive.  A video spreading across social media can make it seem as though a creator has finally broken through. The comments are moving. Notifications are arriving faster than ...

There is a persistent idea in the creator economy that bigger is always better.  More followers. More subscribers. More views. More website traffic. More reach.  Those numbers certainly matter. A large audience can create opportunities that a small audience simply ...

Making money as a creator used to sound fairly simple. Build an audience, put advertising around the content, and earn a share of the revenue.  That model still exists, but it no longer describes the creator economy very well.  A modern ...

If you told me a few years ago that I’d spend my evenings flipping through dozens of free streaming channels dedicated to ultramarathon documentaries, retro sci-fi flicks, or even 24/7 Bob Ross paintings, I’d have laughed. Yet here we are, mid-2020s, and niche streaming ...

I’ve spent a good stretch of time in the media industry, and I’ve never seen the pace of change we’re experiencing with Connected TV (CTV). We’ve reached a tipping point where the way people watch television - and the entire business around it - has undergone a seismic shift. Only ...

I remember a decade ago when the idea of internet - connected TVs was a novelty. Today, we live in a world where streaming is the default mode of TV watching for millions. As someone who’s spent years observing the streaming industry up close, ...

If you told me a decade ago that television makers would become power players in advertising, data, and content distribution, I might’ve raised an eyebrow. Yet here we are. Today, the humble smart TV - the same flat screen that was once just ...

The age of connected television (CTV) has arrived, and I’m here to break down what's really happening. Right now, more people than ever are streaming video content on their TVs instead of watching shows on cable or broadcast channels. It's a big deal - for the first time ...

I’m sure I’m not the only one who’s noticed that over the last few years, my living room TV has become my go-to screen for streaming almost everything - including YouTube. In fact, I recently caught myself sprawled out on the couch watching a cooking vlog on ...

Lately, I keep hearing about how “Connected TV is taking over”. The audience for internet - connected TV is now massive, and advertising dollars are rushing in. So why do I often say that Connected TV (CTV) is still in an early stage? ...

If you had asked me a few years ago what a “FAST channel” was, I probably would have launched into an explainer. But today, I think it’s safe to say we’re past the stage of Free Ad - Supported Streaming TV (FAST) being some fringe experiment. ...

The FAST Revolution on Roku: Past, Present, Future I’ve spent years watching the TV landscape transform, and I can tell you this: we’re in the middle of a streaming revolution. In many ways, it feels like television has ...